March 8th, 2010

Re-raising Arizona

I watched Raising Arizona again this weekend, for the first time in years. The thing that stood out most, that I never noticed before, is how blatant the major-brand product placement is. They conspicuously steal Huggies, eat Corn Flakes, drink Budweiser, and go to stores with Frito-Lay chips front and center. The logos haven't changed much since 1987, so they looked almost extra out of place, as if someone updated the old movie to digitally insert modern products.