June 10th, 2007

trade magazine update

I've been getting a few trade magazines for a few months now. Plate is top-notch, with dozens of articles and recipes along a coherent, interesting theme. We've had several meals from it already. Restaurants & Institutions is more about the business side of things, but the production quality is high and the information is interesting. R&I also just gave an award to Bowdoin for their food service!

Pizza Today is absolutely terrible. It's a hucksterish rag that looks thrown together by the same idiots who make informercials about homeopathic remedies. It's not about pizza; it's about selling get-rich-quick schemes to gullible pizzeria operators. The editorial staff also have multiple full-page Dr. Bronner-ish ads for their various schemes, sold via different business names but all with the same mailing addresses. Here's an example:

...TELL THEM how effective today's email marketing is, and they tell me, "Oh, but I know nothing about computers!" (FACT: With Scamity McScam, you don't need to know the first thing about computers... you don't even need to own a computer.

...TELL THEM that today's top advertising experts say that promoting to your own list of customers is the smartest, easiest, and cheapest way to drive extra business through your doors, and they say, "Oh, but setting up an email marketing program is so complicated!" (FACT: it couldn't be easier because we set up the entire system for you.)

It goes on and on and on. And, for maximum good taste, they have an ad in the back for a clothing company called Spermies (slogan: If You Can't Swim With The Big Boys Get Out Of The Way). Classy.