Unfortunately, the Google ads have been terrible. It would have been nice if they picked up on, say, graphic design or web design or something like that. Instead they are for industrial and office products like corner rounders and staircases and lightbulbs. WTF? The ad filtering on the Google side hasn't worked very well, either.
I learned a couple del.icio.us lessons since minifesto:
- Make the page title meaningful. One option is to have it reflect what the page is for. Minifesto's original title was "minifesto manifesto", which I thought was cute, but what the hell is a "minifesto manifesto"? People use the title as the bookmark link, so make it mean something. Cornershop's title: "Rounded Graphics for CSS Box Corners"
- Very early in the page, put some text that describes what the page is for. People often cut & paste this into their blog or into del.icio.us, so it's better to have something you wrote than something someone who doesn't understand your page wrote in there.
- Make your page look interesting. I'm still not very good at this.
One of the big challenges is making the del.icio.us critical mass. I posted Cornershop to Planet Lisp, but I got only a hundred or so visitors from there. People who read Planet Lisp may be interested that Cornershop is implemented in Common Lisp, but they mostly aren't the type of people who would actually make use of it. I'm not sure how it happened, but enough people saved Cornershop in del.icio.us that it started hitting the /popular pages, and then a lot of the target market started finding it and bookmarking it.
It hasn't really spread to many blogs or news sites, though. Right now the monster referer is microsiervos.com, and there are a lot of visitors from cssglobe.com and Mantid Design too. But behond that things fall off sharply.
It's always interesting and a little addicting to watch how a tool like this spreads. I get addicted to watching trend sweet trend and technorati and google blog search. I can't wait to make the next one.